Fake news will be even more visible in 2020. Mark McClennan prepares communicators to fight against fake news.
Ethical PR requires open and honest communications with the public. Kirk Hazlett examines the importance of ethics.
Communicators rely on trust and credibility to do their jobs, but in today's media landscape, trust is quickly eroding. John Friedman discusses how communicators can stay ethical.
As Social PR pros, immense power emanates from our fingertips. It's incumbent on us to use that power responsibly.