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October 2, 2018
02 Oct 2018

#measurePR Recap (September 2018): Ethics of PR Measurement

Estimated Reading Time: 7 minutes

#measurePRGuest Post by Jen Zingsheim Phillips

The September #measurePR Twitter chat featured guests Sultana Ali and Kirk Hazlett.

Sultana F. Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. She previously served as President of PRSA-NCC, the largest chapter of PR professionals in the U.S.

Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor in Communication at the University of Tampa. He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee.

 The guest moderator was Jen Zingsheim Phillips, who is a freelance writer and communications strategist with 4L Strategies.

As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed.

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Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

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  • ethics
September 20, 2018
20 Sep 2018

PR Ethics … “You CAN Handle the Truth”

Estimated Reading Time: 4 minutes

ethicsGuest Post by Kirk Hazlett

Jack Nicholson’s explosive response to Tom Cruise’s relentless questioning in “A Few Good Men” more than a quarter-century ago has always hung out in the back of my mind as I’ve worked with employers and clients over the years. “You can’t handle the truth.”

It most often bubbles up when I find myself confronted by a situation that presents an ethical challenge.

“Should we, or shouldn’t we?”…“What do we say?”…“What do ‘they’ need to know?”

Public relations is just that … open and honest communication with those publics who turn to us for advice, guidance, simple “do’s and don’ts.” But how should we, as public-facing representatives of an organization, be expected to tell those publics what’s going on or what we’re planning without causing even further damage to our organizational reputation?

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Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

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Waxing UnLyrical in Your Inbox

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Heidi Sullivan

Heidi SullivanHeidi Sullivan is a global marketing and product management executive who specializes in transformational implementation of marketing programs, go-to-market strategies, product portfolio management and change management for rapid-growth SaaS businesses with in-depth experience in Marketing Technology.

Heidi has a track record of success in P&L management, corporate strategy, product marketing and top line growth, and spent 14 years in leadership roles at Cision, during which time she oversaw the company’s integration and multiple product marketing strategies through its seven acquisitions.

Heidi was named one of PRWeek’s “40 Under 40 Rising Stars,” “Influencer of the Year” by The Hub in association with LinkedIn, and one of the most influential people in PR by PRWeek’s “Global Power Book.” She was also co-host of the popular “Influence Pros” podcast on Convince & Convert, which was named one of the top 20 marketing podcasts of 2016 by Hey.com.

Jennifer Zingsheim Phillips

JenJennifer Zingsheim Phillips has worked in communications and public affairs for nearly 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work. She also brings nearly eight years of experience in digital and social communications and media analysis to her role at 4L Strategies.

Jen began her career doing campaign work in Missouri during the 1992 election cycle. After two years of political party work, she joined the office of a Missouri state senator and served as his legislative aide for two years. In 1996, she joined the Missouri Chamber of Commerce as Research Director, where she lobbied the Missouri House and Senate on issues such as workforce development, welfare reform, and education policy. She was also responsible for the weekly newsletter highlighting key issues relevant to Missouri Chamber members.

In her spare time, Jen is a voracious reader, and enjoys cooking and baking. She also likes to write fiction, and has had two pieces of short fiction and one piece of flash fiction published in various publications. She has also self-published a children’s book.