We were proud to feature the following special guests:
- Annsi Krol, CEO and co-founding partner of byBrick Insight and on AMEC’s International Board of Directors;
- Barbara Bassi, a PR measurement consultant at BBConsulting, AMEC Board Member, and AMEC European Chapter Chair;
- Johna Burke, Executive Vice President of BurrellesLuce, AMEC North America chair, 2017 AMEC lifetime fellowship award recipient, and member of the PR News Hall of Fame; and
- Khali Sakkas, Chief Executive of Insights & Research at Isentia and an AMEC Board member.
Here’s some of what we talked about:
On changes to the PR measurement field:
A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr