measurementIn September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati.

We were proud to feature the following special guests: 

  • Annsi Krol, CEO and co-founding partner of byBrick Insight and on AMEC’s International Board of Directors;
  • Barbara Bassi, a PR measurement consultant at BBConsulting, AMEC Board Member, and AMEC European Chapter Chair;
  • Johna Burke, Executive Vice President of BurrellesLuce, AMEC North America chair, 2017 AMEC lifetime fellowship award recipient, and member of the PR News Hall of Fame; and
  • Khali Sakkas, Chief Executive of Insights & Research at Isentia and an AMEC Board member.

Here’s some of what we talked about:

On changes to the PR measurement field:

Johna chimed in with a statement that literally had me laughing out loud:

As did Barbara:

On PR measurement myths:

On common PR measurement fails:

Barbara weighed in with these words of wisdom:

With such a great pannel and crowd present, time flew by and before we knew it our hour was up. If you missed it or would like to relive the magic, check out the #measurePR transcript for September 14.

October #measurePR Announcement

In October, #measurePR welcomes Angie Jeffrey, APR, ABX’s Vice President of Brand Management, who’s on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team.

Angie will discuss how gender bias affects the bottom-line (and more!) with guest moderator Jen Zingsheim Phillips.

So mark your calendars for October 12th from 12-1 pm ET and be sure to RSVP to our Facebook event as well. “See” you next month!

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke

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