#measurePRTo kick off the new year, #measurePR welcomed a global panel of PR professors to offer advice for PR pros looking to step up their game in 2018.

Our guests included: Dr. Karen Freberg, associate professor in Strategic Communications at the University of Louisville, and adjunct faculty for the West Virginia University IMC Graduate Online program; Carolyn Kim, Ph.D., APR, associate professor and director of the PR major at Biola University; Amanda J. Weed, APR, an instructor at Ashland University; and Dr. Ai Addyson-Zhang, associate professor of Public Relations at Stockton University.

Here’s some of what we talked about:

On how PR measurement has changed over the years:

On PR measurement myths:

On the one thing PR pros can start doing to improve PR measurement:

As you can see their was a wealth of helpful information being shared, so before we knew it time was up. If you want missed the chat or want to revisit some of the insights shared, check out the #measurePR transcript for January 11.

February #measurePR Announcement 

The next #MeasurePR Twitter chat will be held on Thursday, February 8, 2018 at 12 pm ET.

We’ll discuss best practices for building, and measuring, community with special guests Madalyn Sklar, host of the #TwitterSmarter chat, and Kami Watson Huyse, CEO of Zoetica Media LLC.

Madalyn and Kami are co-founders of the podcast, “Communities that Convert,” and will share their tips and best practices on the chat.

So make sure to mark your calendars for your monthly dose of smart measurement talk and use the hashtag #measurePR to join.

You can also RSVP to our Facebook event for the latest updates and reminders. We hope to “see” you there!