Editor’s Note: While #measurePR is on hiatus as of this writing, we couldn’t forgo the opportunity to share a recap of a fabulous chat from last year for all who may benefit. Enjoy! 

Guest Post by Danielle Heiny

The sky’s the limit when it comes to creativity in the travel and tourism industry!

Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing.

  • JD Lasica is an author, entrepreneur, public speaker and new media pioneer. He’s also the founder of Cruiseable, a startup out to bring innovation to the cruise industry, SocialBrite, Inside Social Media, and Best of Indie.
  • Cait DeBaun leads communications for Project Time Off, a travel industry initiative to motivate Americans to take vacation and see the country.
  • Anthony Calderon, is Founder & CEO of SuiteBreak.com, a wellness platform that helps companies promote the health and wellness benefits of an annual vacation.

Here’s some of what we discussed:

Where to begin.

Social media’s disruption and/or amplification of the industry.

What to track and consider.

Measuring impact.

Metrics to gauge whether a travel app is taking off.

Last, but not least, content that garners strong results!

Time flew by and before we knew it, time was up! Although the conversation ended on Twitter, we’d love to hear your thoughts.

What changes have you seen in the PR travel & tourism industry, and its measurement? Share in the comments below.

If you missed the chat or want to revisit some of the insights shared, check out the full #measurePR transcript. To strengthen your #measurePR skills, dive into Shonali Burke’s Social PR Virtuoso Master Course!

Image: Deanna Ritche via Unsplash, Creative Commons CC0

Danielle HeinyDanielle Heiny is a success-oriented branding executive, who helps mission-driven organizations achieve explosive growth by harnessing brand potential, connecting the dots, and optimizing bottom-line results. Based in Washington, DC, she’s worked with the U.S. Department of Education, the International Chamber of Commerce, and a variety of nonprofits, government agencies, and international organizations. To learn more about Danielle, connect with her on LinkedIn or Twitter.