If you’d like to have an original post published on Waxing UnLyrical, please consider the following before you pitch your idea:
WUL looks at how organizations can better listen to and engage with their stakeholders, who are increasingly socially connected and articulate, for mutually beneficial outcomes and sustained growth.
So your post should be relevant to any/all of the following:
- The various disciplines practitioners engage in, such as media relations, community building, content marketing, influencer relations, social media, etc.; how to more usefully and impactfully measure our work; and the increasing impact of, and interconnectedness with, technology
- Tools, tips, tricks and hacks for increased productivity and efficiency in our day-to-day work
- Professional development for communication practitioners at every stage of their career
- Better, more human, and sustainable organizational communication.
I’m particularly interested in hearing from, and showcasing, practitioners who work outside the United States. Barring the obvious reason of my ethnicity, I’m also fascinated by how communications can be so similar, yet so different, across cultures.
- If you’ve previously been published, please include a couple of links to relevant posts, as well as to your social profiles on the web (we like to know our guest posters are real people doing real work).
- I rarely do book reviews, because most business books published are crap. So if you’re an author/book publicist, you’re better off submitting a guest post providing useful tips and advice, following the guidelines on how to write for WUL.
- If you’re pitching someone for an interview, be ready for us to say “yes,” and then make them available. Ditto useful and authorized images, media, etc.,
- If your pitch is time-sensitive in some regard (e.g. tied to a specific event), pitch us at least 4 weeks ahead of time.
Please understand that Scott/I will only respond if your pitch interests me. It’s not personal, I just don’t have the bandwidth to respond to them all.
If, having read all this, you think your pitch is still relevant, please DO contact us, and I really appreciate your interest in WUL!