communityLove was in the air during the February #measurePR chat. We took a look at best practices for building and measuring community with the co-founders of the podcast, “Communities that Convert,” Madalyn Sklar and Kami Watson Huyse.

Here’s some of what we talked about: 

On how the community space has changed over the years:

On the differences between online and offline community building:

Danielle Heiny chimed in:

On best practices to build online communities:

As you can see there was a lot of information being exchanged, so the hour flew by. If you missed anything or want to revisit anything we discussed, check out the #measurePR transcript for February 8.

March #measurePR Announcement

The next #MeasurePR Twitter chat will be held on Thursday, March 8, 2018 at 12 pm ET.

In honor of International Women’s Day, we will hear from some of the smartest women in PR and PR tech. We’ll discuss how technology has revolutionized PR and how it lends itself to Social PR.

Our guests include: Dr. Ai Addyson-Zhang, a college professor, consultant, blogger, and the host of a weekly Facebook live show with a focus on social media, technology, education, and innovation; Aly Sandhaus Saxe, founder & CEO of Iris PR Software, a PR management & measurement software; Heidi Sullivan, President of HKSully Consulting and a specialist in PR technology, content marketing and the evolving media landscape; and Serena Ehrlich, Business Wire’s Director of Social and Evolving Media. 

So make sure to mark your calendars for your monthly dose of smart measurement talk and use the hashtag #measurePR to join.

You can also RSVP to our Facebook event for the latest updates and reminders. We hope to “see” you there!

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke

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