measurementAs a year like none other came to a close, #measurePR ended 2017 on a high note with its November and December chats.

Here’s a quick recap of each chat (figured you’d be back in office by now!), and what’s ahead in Jan. 2018.

November 2017 Recap

In November, the chat shifted gears to shine a spotlight on the #measurePR community rather than a panel of special guests. As a result, everyone had a chance to chime in and share their smarts.

Here’s some of what we discussed:

On what got us interested in measuring PR:

On a perfect measurement strategy:

Jen Zingsheim warned:

I definitely agreed:

On tips for PR professionals:

If you missed it or want to revisit the wealth of information we shared, check out the #measurePR transcript for November 9.

December 2017 Recap

In December, #measurePR welcomed Ekaterina Walter, Sprinklr’s Global Evangelist, to discuss how to measure omni-channel marketing and lessons she learned from co-authoring a children’s book with her young daughter.

Here’s some of what we talked about:

On changes to PR measurement:

Community members Kristie Aylett and Gerard Corbett chimed in:

Since Ekaterina is an expert in omni-channel marketing, I decided to ask her for three lessons she has learned about measuring it:

Alan Kelly wanted to know if Ekaterina measured strategies or just outputs when dealing with social media programs:

With so many insights being shared, our time was up before we knew it. Make sure to check out the #measurePR transcript for December 14 to learn more.

January #measurePR Announcement

To kick off 2018, #measurePR welcomes a global panel of PR professors, who’ll share their best measurement tips and advice.

Our special guests include:

  • Dr. Karen Freberg, associate professor in Strategic Communications at the University of Louisville, and adjunct faculty for the West Virginia University IMC Graduate Online program;
  • Carolyn Kim, Ph.D., APR, associate professor and director of the PR major at Biola University, and author & consultant for digital and social media;
  • Amanda J. Weed, APR, an instructor at Ashland University, where she teaches public relations, social media, and advises the PRSSA chapter & Bateman Case Study Competition team; and
  • Dr. Ai Zhang, associate professor of Public Relations at Stockton University and an independent consultant with a focus on social media, technology, education, and innovation.

You won’t want to miss what these incredibly talented ladies have to say, so mark your calendars for January 11th from 12-1 pm ET, and be sure to RSVP to our Facebook event.

I hope to “see” you there!

Image: Melanie Hughes via Unsplash

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke

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