measurementAs a year like none other came to a close, #measurePR ended 2017 on a high note with its November and December chats.

Here’s a quick recap of each chat (figured you’d be back in office by now!), and what’s ahead in Jan. 2018.

November 2017 Recap

In November, the chat shifted gears to shine a spotlight on the #measurePR community rather than a panel of special guests. As a result, everyone had a chance to chime in and share their smarts.

Here’s some of what we discussed:

On what got us interested in measuring PR:

On a perfect measurement strategy:

Jen Zingsheim warned:

I definitely agreed:

On tips for PR professionals:

If you missed it or want to revisit the wealth of information we shared, check out the #measurePR transcript for November 9.

December 2017 Recap

In December, #measurePR welcomed Ekaterina Walter, Sprinklr’s Global Evangelist, to discuss how to measure omni-channel marketing and lessons she learned from co-authoring a children’s book with her young daughter.

Here’s some of what we talked about:

On changes to PR measurement:

Community members Kristie Aylett and Gerard Corbett chimed in:

Since Ekaterina is an expert in omni-channel marketing, I decided to ask her for three lessons she has learned about measuring it:

Alan Kelly wanted to know if Ekaterina measured strategies or just outputs when dealing with social media programs:

With so many insights being shared, our time was up before we knew it. Make sure to check out the #measurePR transcript for December 14 to learn more.

January #measurePR Announcement

To kick off 2018, #measurePR welcomes a global panel of PR professors, who’ll share their best measurement tips and advice.

Our special guests include:

  • Dr. Karen Freberg, associate professor in Strategic Communications at the University of Louisville, and adjunct faculty for the West Virginia University IMC Graduate Online program;
  • Carolyn Kim, Ph.D., APR, associate professor and director of the PR major at Biola University, and author & consultant for digital and social media;
  • Amanda J. Weed, APR, an instructor at Ashland University, where she teaches public relations, social media, and advises the PRSSA chapter & Bateman Case Study Competition team; and
  • Dr. Ai Zhang, associate professor of Public Relations at Stockton University and an independent consultant with a focus on social media, technology, education, and innovation.

You won’t want to miss what these incredibly talented ladies have to say, so mark your calendars for January 11th from 12-1 pm ET, and be sure to RSVP to our Facebook event.

I hope to “see” you there!

Image: Melanie Hughes via Unsplash