Communicators rely on trust and credibility to do their jobs, but in today's media landscape, trust is quickly eroding. John Friedman discusses how communicators can stay ethical.
Inspiring communications focuses people on the real value in your products or services. John Friedman explains why mission statements should focus on results rather than actions.
The #measurePR Twitter chat ended 2017 on a high note with chats in November and December that armed attendees with tons of measurement smarts.
The May 28 edition of #measurePR featured John Friedman, Sodexo's Corporate Citizenship Communications Director. This recap includes the chat transcript.