measurement - Shonali Burke

04 Jan 2018

The Rear-view Mirror: How #measurePR Ended 2017

The Rear-view Mirror: How #measurePR Ended 2017

Estimated Reading Time: 7 minutes

The #measurePR Twitter chat ended 2017 on a high note with chats in November and December that armed attendees with tons of measurement smarts.

By Shonali Burke|Jan 4, 2018|Categories: Measurement & Metrics, MeasurePR|Tags: #measurepr, Barbara Bassi, Ekaterina Walter, Jansen Communication, jen zingsheim, john friedman, Kelly Kostanesky, measurement, omni-channel marketing, spin sucks|0 Comments

09 Nov 2016

Storytelling, PR, and Measurement

Storytelling, PR, and Measurement

Estimated Reading Time: 9 minutes

Todd Murphy discusses ways to keep your public relations efforts honest and transparent through ethical measurement.

By Guest Contributor|Nov 9, 2016|Categories: Measurement & Metrics, Strategy|Tags: Ethics and accountability in public relations, measurement, storytelling, transparency|1 Comment

14 Aug 2015

#measurePR Recap (August 2015): Big Picture PR Measurement

#measurePR Recap (August 2015): Big Picture PR Measurement

Estimated Reading Time: 6 minutes

On August 11th, #measurePR took a big picture look at measurement with guests Michelle Drifka Hinson, Tinu Abayomi-Paul, Nichole Kelly, and Sally Falkow.

By Shonali Burke|Aug 14, 2015|Categories: Events, Measurement & Metrics, MeasurePR|Tags: #measurepr, measurement, Michelle Drifka Hinson, Nichole Kelly, sally falkow, Tinu Abayomi-Paul|1 Comment

20 Jan 2015

Weekly Roundup: Overcoming Obstacles with Measurement

Weekly Roundup: Overcoming Obstacles with Measurement

Estimated Reading Time: 3 minutes

This week's roundup features seven posts from around the web that focus on overcoming business barriers through measurement.

By Shonali Burke|Jan 20, 2015|Categories: Around the Web|Tags: measurement, weekly roundup|5 Comments