#measurePRIn August, the #measurePR Twitter chat took a big picture look at the field of PR measurement. We were excited to welcome four amazing guests: Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report, Tinu Abayomi-Paul, and Michelle Drifka Hinson, Chair of the Institute for Public Relations’s Measurement Commission.

Here’s some of what we talked about:

On PR measurement best practices:

#measurePR community member Shannon Mouton Gray also offered up some solid advice:

As did Gerard F. Corbett:

I then decided to ask for examples of common PR fails:

Jill Van Nostran also chimed in:


I couldn’t resist the opportunity to ask Michelle about IPR’s progress on the measurement standards:

Since Tinu and Sally recently developed a new Google Analytics dashboard for PR, I asked them for the details:

I’d definitely log on to the webinar, if I were you. If Sally and Tinu are working on it, you know it’s bound to be good!

During the chat, newcomer @classickatie asked for some measurement tools for those on a small budget. Since we can all stand to save a few bucks when measuring, I’ve included a list below:

Nicole offered some words of wisdom regarding tools:

And then Michelle said something that I will most likely frame and hang in my office:

As you can see, there was never a dull moment, so before we knew it our time was up. If you missed the chat or just want to relive the action check out the #measurePR transcript for August 11.

September #measurePR Twitter chat announcement

Next month’s #measurePR chat will take place on Tuesday, September 8, 12-1pm ET. In honor of Measurement Month we’re pulling out all the stops with not one, not two, but ELEVEN amazing guests!

Get ready to talk to:

You won’t want to miss this chat, so please save the date (RSVP to the event, it will help!); once again, it’s Tuesday, September 8, 12-1 pm ET. See you all there!

Photo: Nicola Perantoni via Unsplash, CC Zero

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke