#measurePRIn August, the #measurePR Twitter chat took a big picture look at the field of PR measurement. We were excited to welcome four amazing guests: Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report, Tinu Abayomi-Paul, and Michelle Drifka Hinson, Chair of the Institute for Public Relations’s Measurement Commission.

Here’s some of what we talked about:

On PR measurement best practices:

#measurePR community member Shannon Mouton Gray also offered up some solid advice:

As did Gerard F. Corbett:

I then decided to ask for examples of common PR fails:

Jill Van Nostran also chimed in:


I couldn’t resist the opportunity to ask Michelle about IPR’s progress on the measurement standards:

Since Tinu and Sally recently developed a new Google Analytics dashboard for PR, I asked them for the details:

I’d definitely log on to the webinar, if I were you. If Sally and Tinu are working on it, you know it’s bound to be good!

During the chat, newcomer @classickatie asked for some measurement tools for those on a small budget. Since we can all stand to save a few bucks when measuring, I’ve included a list below:

Nicole offered some words of wisdom regarding tools:

And then Michelle said something that I will most likely frame and hang in my office:

As you can see, there was never a dull moment, so before we knew it our time was up. If you missed the chat or just want to relive the action check out the #measurePR transcript for August 11.

September #measurePR Twitter chat announcement

Next month’s #measurePR chat will take place on Tuesday, September 8, 12-1pm ET. In honor of Measurement Month we’re pulling out all the stops with not one, not two, but ELEVEN amazing guests!

Get ready to talk to:

You won’t want to miss this chat, so please save the date (RSVP to the event, it will help!); once again, it’s Tuesday, September 8, 12-1 pm ET. See you all there!

Photo: Nicola Perantoni via Unsplash, CC Zero