Guest Post by Stuart McHenry
When it comes to SEO and building links to your website you can’t just go willy nilly. At least not if you want the link building strategy to work. Google has gotten much more sophisticated over the years. And you shouldn’t jump on the latest link building or optimizing SEO fad because it very well may
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Guest Post by Janet Fouts
As professionals we often have very specific ideas of what success will look like from the perspective of our job description and our goals for promotions, etc. Sometimes, we also forget that success is more than just income, status or recognition.
After all, successes don’t mean a whole lot if we don’t feel good about who we are as human beings when we reach them. That includes taking care of our own health and sanity, and not over-tasking ourselves to the point that we are not functioning at 100%.
Success is a feeling of satisfaction, of respect and of accomplishing our heartfelt goals.
Let me give you a scenario; Jim has been itching to move up to a director position and his supervisor keeps dropping hints about “small tasks” that are just not getting done by others in his department. It’s not Jim’s responsibility to solve it, it’s someone else’s, but time and again, Jim steps up and fixes it. Pretty soon Jim’s desk is overflowing with projects and his boss is starting to complain that his assigned work is falling behind.
Heidi Sullivan is a global marketing and product management executive who specializes in transformational implementation of marketing programs, go-to-market strategies, product portfolio management and change management for rapid-growth SaaS businesses with in-depth experience in Marketing Technology.
Heidi has a track record of success in P&L management, corporate strategy, product marketing and top line growth, and spent 14 years in leadership roles at Cision, during which time she oversaw the company’s integration and multiple product marketing strategies through its seven acquisitions.
Heidi was named one of PRWeek’s “40 Under 40 Rising Stars,” “Influencer of the Year” by The Hub in association with LinkedIn, and one of the most influential people in PR by PRWeek’s “Global Power Book.” She was also co-host of the popular “Influence Pros” podcast on Convince & Convert, which was named one of the top 20 marketing podcasts of 2016 by Hey.com.
Jennifer Zingsheim Phillips has worked in communications and public affairs for nearly 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work. She also brings nearly eight years of experience in digital and social communications and media analysis to her role at 4L Strategies.
Jen began her career doing campaign work in Missouri during the 1992 election cycle. After two years of political party work, she joined the office of a Missouri state senator and served as his legislative aide for two years. In 1996, she joined the Missouri Chamber of Commerce as Research Director, where she lobbied the Missouri House and Senate on issues such as workforce development, welfare reform, and education policy. She was also responsible for the weekly newsletter highlighting key issues relevant to Missouri Chamber members.
In her spare time, Jen is a voracious reader, and enjoys cooking and baking. She also likes to write fiction, and has had two pieces of short fiction and one piece of flash fiction published in various publications. She has also self-published a children’s book.
