Archive for category: Strategy

You are here: Home » The Blog: Waxing UnLyrical » Strategy
  • mobile
June 12, 2018
12 Jun 2018

Ready Yourself Now for a Mobile Only Future

Estimated Reading Time: 3 minutes

mobileGuest Post by Amanda DiSilvestro

How do you communicate with customers or potential customers? We all know how we used to communicate—phone, direct mail, in person.

Now? Technology drives our communications, and that’s only going to increase, again and again, and again.

In fact, if you would have bet years ago that most electronic communication would have been via desktop or laptop computers, you would have been mistaken.

While there’s still a lot of communication which happens through those devices, what’s on the rise are people who use their phones all the time, and exclusively, as their only resource to connect to the internet. This mobile-only group of users is forecasted to increase to 52 million people by 2021. 

For businesses, that means learning how mobile-only communication is different than other types of communication, and driving automation as much as possible when working in this space.

Read more →

Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

0 Comments/in Marketing, Strategy /by /#permalink
  • content
June 7, 2018
07 Jun 2018

Want Your Content to Stand Out? Look to “the Basics.”

Estimated Reading Time: 8 minutes

contentGuest Post by Lukas Treu

Creating content that someone actually wants to read is extremely difficult these days. Everyone is surrounded by “noise” that they don’t have time to parse through, our attention spans are shrinking by the day and far too often, the content we do consume isn’t even truly novel.

Creativity is desired, yet is in short supply.

As professional communicators, we find that those comprising our target audience are at best overwhelmed and at worst wholly disinterested. And frankly, it’s hard to blame them.

That said, what if I told you that the inspiration you need to stand out and resonate with your target audience could be sitting right in front of you?

Read more →

Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

0 Comments/in Content Marketing, Marketing, Strategy /by /#permalink
Master Course

Watch Me in Action

Blog Categories

Training Programs

© Copyright 2009-2018 Shonali Burke Consulting
Heidi Sullivan

Heidi SullivanHeidi Sullivan is a global marketing and product management executive who specializes in transformational implementation of marketing programs, go-to-market strategies, product portfolio management and change management for rapid-growth SaaS businesses with in-depth experience in Marketing Technology.

Heidi has a track record of success in P&L management, corporate strategy, product marketing and top line growth, and spent 14 years in leadership roles at Cision, during which time she oversaw the company’s integration and multiple product marketing strategies through its seven acquisitions.

Heidi was named one of PRWeek’s “40 Under 40 Rising Stars,” “Influencer of the Year” by The Hub in association with LinkedIn, and one of the most influential people in PR by PRWeek’s “Global Power Book.” She was also co-host of the popular “Influence Pros” podcast on Convince & Convert, which was named one of the top 20 marketing podcasts of 2016 by Hey.com.

Jennifer Zingsheim Phillips

JenJennifer Zingsheim Phillips has worked in communications and public affairs for nearly 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work. She also brings nearly eight years of experience in digital and social communications and media analysis to her role at 4L Strategies.

Jen began her career doing campaign work in Missouri during the 1992 election cycle. After two years of political party work, she joined the office of a Missouri state senator and served as his legislative aide for two years. In 1996, she joined the Missouri Chamber of Commerce as Research Director, where she lobbied the Missouri House and Senate on issues such as workforce development, welfare reform, and education policy. She was also responsible for the weekly newsletter highlighting key issues relevant to Missouri Chamber members.

In her spare time, Jen is a voracious reader, and enjoys cooking and baking. She also likes to write fiction, and has had two pieces of short fiction and one piece of flash fiction published in various publications. She has also self-published a children’s book.