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  • Strategy
December 13, 2018
13 Dec 2018

Your Strategy Will Not Produce in 2019 Without These Two Steps

Estimated Reading Time: 8 minutes

Strategy

Guest Post by Kathy Vaske

This is not your typical post about planning and strategy because that would be a waste of your time. One quick internet search on the subject, (even a niche search) will deliver so many resources, templates, guides, roadmaps and more that you could tilt into overwhelm in as many seconds as it took to load your results.

So what strategic advice can this 20-year veteran offer that will be of value to you – today’s communication professional?

Just this, a two-step process that most of us forget to do:

It’s not typical, though it should be. While it’s not rocket science, most people do not stop their mind chatter long enough to really— and I mean really think about this — and see the incredible value this process will yield.

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Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

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  • content marketing
August 2, 2018
02 Aug 2018

10 Content Marketing Tricks That Will Help Your Brand Stand Out

Estimated Reading Time: 7 minutes

content marketingGuest Post by Monika Jansen

There’s a lot of noise out there. You are drowning in emails, ads and brand messages – and so are your prospects and clients. The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade.

As you work on your content marketing strategy, keep these in mind:

Talk to your audience, not at them

People don’t care about what you do; they only care about how you can help them. That means you need to write messaging that’s completely client-concentric. Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”

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Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

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Waxing UnLyrical in Your Inbox

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Heidi Sullivan

Heidi SullivanHeidi Sullivan is a global marketing and product management executive who specializes in transformational implementation of marketing programs, go-to-market strategies, product portfolio management and change management for rapid-growth SaaS businesses with in-depth experience in Marketing Technology.

Heidi has a track record of success in P&L management, corporate strategy, product marketing and top line growth, and spent 14 years in leadership roles at Cision, during which time she oversaw the company’s integration and multiple product marketing strategies through its seven acquisitions.

Heidi was named one of PRWeek’s “40 Under 40 Rising Stars,” “Influencer of the Year” by The Hub in association with LinkedIn, and one of the most influential people in PR by PRWeek’s “Global Power Book.” She was also co-host of the popular “Influence Pros” podcast on Convince & Convert, which was named one of the top 20 marketing podcasts of 2016 by Hey.com.

Jennifer Zingsheim Phillips

JenJennifer Zingsheim Phillips has worked in communications and public affairs for nearly 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work. She also brings nearly eight years of experience in digital and social communications and media analysis to her role at 4L Strategies.

Jen began her career doing campaign work in Missouri during the 1992 election cycle. After two years of political party work, she joined the office of a Missouri state senator and served as his legislative aide for two years. In 1996, she joined the Missouri Chamber of Commerce as Research Director, where she lobbied the Missouri House and Senate on issues such as workforce development, welfare reform, and education policy. She was also responsible for the weekly newsletter highlighting key issues relevant to Missouri Chamber members.

In her spare time, Jen is a voracious reader, and enjoys cooking and baking. She also likes to write fiction, and has had two pieces of short fiction and one piece of flash fiction published in various publications. She has also self-published a children’s book.