When it comes to communicating around, or through, change, it's best to KISS, *then* tell.
As we move into Week 523 of The Shutdown To End All Shutdowns, I have noticed an increase in the number of marketing emails that offer suggestions on what to do with "all this free time on your hands."
No matter how scary things with COVID-19 are, there is almost always something we can do to be of service.
Guest post by David H Lasker
It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments. A high-profile accident, product recall or allegations of illegal activity can cause profound, lasting damage to a company’s good standing in the community.
In the age of social media, it’s not unheard of for a business to be held accountable for what one of its employees says online. All of this means that PR crisis management is […]