As we move into Week 523 of The Shutdown To End All Shutdowns, I have noticed an increase in the number of marketing emails that offer suggestions on what to do with "all this free time on your hands."
Learn how to write email autoresponder that inform, educate and amuse, all at the same time, and sizzle so much they give Jessica Rabbit a run for her money.
Messaging matters, as I was reminded thanks to an AAA membership renewal reminder that completely missed the mark.
Understanding how to read metrics can open your eyes to what works and what doesn't. This week, we focus on email metrics.