Crisis Communications

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01 Aug 2019

Top Tips for Handling a PR Crisis

Estimated Reading Time: 2 minutes

Guest post by David H Lasker

PR CrisisIt takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments. A high-profile accident, product recall or allegations of illegal activity can cause profound, lasting damage to a company’s good standing in the community.

In the age of social media, it’s not unheard of for a business to be held accountable for what one of its employees says online. All of this means that PR crisis management is […]

17 May 2018

It’s As If Those Parkland Kids Learned from a Pro

Estimated Reading Time: 9 minutes

Sincerity in communications can go a long way to affect change. Paula Kiger takes a look at lessons learned from the student survivors of the Marjory Stoneman Douglas High School massacre in Parkland, FL.

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