Sincerity in communications can go a long way to affect change. Paula Kiger takes a look at lessons learned from the student survivors of the Marjory Stoneman Douglas High School massacre in Parkland, FL.
Social media has redefined crisis response. Laurel Kennedy explores the power of employee evangelists.
The first US government shutdown of 2018 provides a valuable lesson in how NOT to communicate.
Guest Post by Emma Hawes
It was a day I was busy with a paper and work assignments: February 4. I was obsessively checking my email inbox, and saw one from Instagram saying my password had changed. I decided to take the warning seriously, but not totally obsess over it. So I emailed them back, stating it must be a glitch, that I hadn’t changed the password, and filled out the form.
The next day (Feb. 5), I received another email from Instagram saying to send a mugshot style photo with some numbers included […]