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  • Creative Storytelling
May 24, 2018
24 May 2018

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Estimated Reading Time: 7 minutes

Creative StorytellingGuest Post by Mary Wascavage

Every morning I listen to the Elvis Duran Morning Show on my way in to work. I like to be entertained throughout my commute, and Duran’s show doesn’t disappoint. It’s talk-show-meets-freak-show with popular contemporary music added in for good measure.

This one day, in particular, Duran told a story about the man who inspired his career choice. By chance, he met his idol – a fellow on-air personality – who gave Duran one of the best pieces of advice I’ve heard:

Paint a picture with your words.

That sounds easy, but it honestly isn’t.

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Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

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  • parkland
May 17, 2018
17 May 2018

It’s As If Those Parkland Kids Learned from a Pro

Estimated Reading Time: 9 minutes

parklandGuest Post by Paula Kiger

“You have to promise me you won’t share this.”

The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page.

What could be so bad that I was being warned strongly against sharing it outside of a closed Facebook group?

When the time came to watch the video, our coordinator appeared—no makeup, sweats, not as put-together as she would have required of herself for a broadcast beyond a small and trusted group.

It would not have mattered to me what she was wearing or whether she had makeup on. She proceeded to tell us, with resounding sincerity, how grateful she was for our work on the project.

She put her pride aside and spoke from the heart.

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Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

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Heidi Sullivan

Heidi SullivanHeidi Sullivan is a global marketing and product management executive who specializes in transformational implementation of marketing programs, go-to-market strategies, product portfolio management and change management for rapid-growth SaaS businesses with in-depth experience in Marketing Technology.

Heidi has a track record of success in P&L management, corporate strategy, product marketing and top line growth, and spent 14 years in leadership roles at Cision, during which time she oversaw the company’s integration and multiple product marketing strategies through its seven acquisitions.

Heidi was named one of PRWeek’s “40 Under 40 Rising Stars,” “Influencer of the Year” by The Hub in association with LinkedIn, and one of the most influential people in PR by PRWeek’s “Global Power Book.” She was also co-host of the popular “Influence Pros” podcast on Convince & Convert, which was named one of the top 20 marketing podcasts of 2016 by Hey.com.

Jennifer Zingsheim Phillips

JenJennifer Zingsheim Phillips has worked in communications and public affairs for nearly 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work. She also brings nearly eight years of experience in digital and social communications and media analysis to her role at 4L Strategies.

Jen began her career doing campaign work in Missouri during the 1992 election cycle. After two years of political party work, she joined the office of a Missouri state senator and served as his legislative aide for two years. In 1996, she joined the Missouri Chamber of Commerce as Research Director, where she lobbied the Missouri House and Senate on issues such as workforce development, welfare reform, and education policy. She was also responsible for the weekly newsletter highlighting key issues relevant to Missouri Chamber members.

In her spare time, Jen is a voracious reader, and enjoys cooking and baking. She also likes to write fiction, and has had two pieces of short fiction and one piece of flash fiction published in various publications. She has also self-published a children’s book.