As a starting point on the journey to build a brand, it’s important to step back and think about the drivers of behavior. Simon Erskine Locke explains.
Inspiring communications focuses people on the real value in your products or services. John Friedman explains why mission statements should focus on results rather than actions.
The secret of success is really quite simple. It's simply this: the universe conspires to give you EXACTLY what you want. So pay attention to your thoughts.
I lost a big consulting proposal recently, and it sucks when you don't win. On the other hand, I still won, just not in the way I wanted to.