Guest Post by John Friedman
Inspiring communications focuses people on the real value in your products or services.
Three months after I joined and spent my first three months traveling – at no small expense – around North America, I stood in front of the President to answer a simple question; what had I learned about what the company did. It was a new industry for me – and my first for-profit company.
I took a deep breath, steeled myself, and told him “What I learned is that people in this company do not know what it does.”
“You’ve got 60 seconds to explain that, or you’re outta here.”
“Well, sir, you think you make concrete, wallboard and asphalt … but that is what you make, it’s not what you do …” I began, and then proceeded to tell him about the value and impact those items had on people … “the homes where children play, the schools where they will be educated, the houses of worship where they may one day be married, the offices that they will work in to support their own families, and the roads and bridges that they will use to get to those places. Read more