As a starting point on the journey to build a brand, it’s important to step back and think about the drivers of behavior. Simon Erskine Locke explains.
Here’s a little Friday fun: I asked my Tweeps to fill in the verb in RenÃ© Descartes’ famous saying. All of them are considerably more multifaceted than one word, but it’s intriguing to see the word they connect with the most.
Here are a few, some lighthearted, some earnest: