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12 Jul 2018

How Do You Build A Brand? Start by Asking What Drives Human Behavior

Estimated Reading Time: 10 minutes

As a starting point on the journey to build a brand, it’s important to step back and think about the drivers of behavior. Simon Erskine Locke explains. Continue reading

17 Jul 2009

The One Word

Estimated Reading Time: 55 seconds

Know how you’re always being asked for that one word that defines you? That communicates who you are? That describes your essence?

Here’s a little Friday fun: I asked my Tweeps to fill in the verb in René Descartes’ famous saying. All of them are considerably more multifaceted than one word, but it’s intriguing to see the word they connect with the most.

Here are a few, some lighthearted, some earnest:

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