Are we crazy? Will we break the Internet? No one knows for sure, but we’ll have a great time finding out. So, if you haven’t RSVP’d yet, do so now.
While we’re gearing up for the most epic chat in #measurePR history, let’s get to know a few of our guests a little better in this week’s roundup.
Why: “The culture, language and networks of China are vastly different than those in Europe and the U.S. And if brands want to thrive in the region, they’ll need to seamlessly integrate new forms of media as part of the customer journey,” writes Stephen Waddington as he offers some great tips for “brands exploring opportunities in China.”
Why: “The bottomline is that the core of Public Relations, which is engaging and communicating to influence behavior has remained fundamentally the same,” says Amith Prabhu for MxMIndia.
Why: “Do you know what makes people get a Harley tattoo? The same thing that makes someone get a Queen or AC/DC tattoo: the feeling of belonging. And this is why marketers have a lot to learn from Rock and Roll,” writes Jordi Ballera in this still relevant post.
Why: “While it’s always imperative to prep answers to easy questions before a media interview, this event reminded me about the importance and potential perils in lack of preparation on the really tough questions,” says Johna Burke. Although this media event was last year, these lessons still ring true today.
Why: “So instead of using the notion of Social Credit Score to define us, we used it to define what we’re NOT: we’re not in the business of oversimplifying to feed into a hype. We pushed the idea further to find real value for people and businesses,” wrote Pierre-Loic Assayag in this classic WUL post.
Why: “The road to organizational destruction is paved with bad PR strategies,” says Katie Paine as she introduces us to “four cautionary history lessons on what happens when you ignore your data.”
Why: “I’ve always thought of PR as inherently social. When I started in the business as an entertainment publicist, I spent my days on the phone with one media person or the other, trying to encourage them to come to a screening or show and write about my client. It was about stories + relationships,” says Martin Waxman.
What questions will you have for our guests during the September #measurePR chat? Please let me know via a comment below, and I’ll add them to the queue.