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05 Sep 2017

#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Estimated Reading Time: 2 minutes

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy, featuring Annsi Krol of Sweden's ByBrick Insight. Continue reading

05 Oct 2016

#measurePR Recap (September 2016): 2nd Annual #measurePR-palooza

Estimated Reading Time: 10 minutes

Jen Zingsheim Phillips recaps the September 8th edition of the #measurePR Twitter chat, which featured an all-star cast in honor of AMEC Measurement Month. Continue reading