In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy.

Special guest Annsi Krol, CEO and co-founding partner of byBrick Insight and on AMEC’s International Board of Directors, is an expert on this, so who better to discuss it?!

Here’s some of what we talked about:

On the perfect measurement program:

On measurement’s role in developing strategy:

Jen Zingsheim added:

Brandon Andersen of Ceralytics chimed in:

On what one thing you can do today for better PR measurement:

So much info was being shared that before we knew it our hour was up. If you missed it or would like to relive the magic, check out the #measurePR transcript for August 10.

September #measurePR Announcement

In September, #measurePR celebrates Measurement Month with an all-star, all-female panel of AMEC board members:

  • Annsi Krol, CEO and founding partner of byBrick Insight (yes, again!)
  • Barbara Bassi, owner of BBConsulting and AMEC European Chapter Chair
  • Johna Burke, Executive Vice President of BurrellesLuce, AMEC North America chair, 2017 AMEC lifetime fellowship award recipient, and member of the PR News Hall of Fame, and
  • Khali Sakkas, Chief Executive of Insights & Research for Isentia and AMEC Board member.

Don’t miss this stellar opportunity to gain measurement smarts from this Sisterhood of the Traveling AMEC Board Members as I call them (ha!).

So, mark your calendars for September 14th from 12-1pm ET and RSVP to our Facebook event. Hope to “see” you there!

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke