There are some great PR metrics that are hidden away in Google Analytics. Brandon Andersen shares three of the most valuable ones you can start using today.
When you’re launching your content campaign, the odds are already stacked against you. Brandon Andersen explores how to overcome the odds to make your campaign succeed.
With an oversupply of content, how can you make sure yours gets seen? Brandon Andersen explains how to use the PESO model to cut through the clutter.
This week I introduce you to Brandon Andersen, Chief Strategist at Ceralytics, in the Social PR Spotlight.