#measurePRThe March 3rd edition of #measurePR featured founder of SeeDepth Inc. Christine Perkett, and founder of Tenacity5 Media (and my friend) Geoff Livingston. With these two measurement smarties at the center of our universe that day (a social media dream!) we decided to delve into what I like to call “March Measurement Madness.”

Here’s some of what we talked about:

On how they first got interested in PR measurement:

Christine definitely felt that Geoff’s perspective seemed more enjoyable. To which Geoff added:

Since both our guests have a long history with PR Measurement, I couldn’t resist the chance to ask them to each share a measurement mistake that served as a lesson:

The effect that budget has on quality PR measurement has always been a key interest to the #measurePR community. Geoff and Christine were happy to share their thoughts:

Of course this is only a taste of the conversation, so if you missed it, you can grab the full #measurePR transcript for March 3.

But wait, there’s more!

Next month, we’re moving the chat by a week, as I’ll be traveling Down South. I’m heading to Birmingham, Ala., and Tupelo, Miss., the latter to keynote the Public Relations Association of Mississippi’s 2015 State Conference. Among other things, I get to see Elvis’ birthplace, so I’m super-excited!

So. Next month the #measurePR chat will take place on Tuesday, April 14, 12-1 p.m. ET; and in April, we’ll be focusing on community relations and the measurement thereof. I’m really happy that our featured guests include the founder of SoloPR PRO & the #solopr chat Kellye Crane, as well as Hoop.la Co-Founder Rosemary O’Neill – two amazing women I’m also privileged to call “friend.”

As always, we hope to see you there – so please save the date, RSVP here, and share as widely as you can!

Image: Kevin Pelrine via Flickr, CC 2.0

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke