Does the recent rupee depreciation mean a faster move into digital PR for the Indian marketplace? Ancita Satija explores.
I came across this MediaPost article today on what to do when social media “attacks.”
Apparently the “media mavens” surveyed in the report mentioned came up with the following as “counter-strategies” when advertisers come across negative comments in social media:
As one might expect, there is no magic bullet for countering negative comments: the two most popular responses were directly engaging the commenter, a tactic used by 47% of social media advertisers surveyed, and improving the quality of products or services being advertised, according to 33% of respondents.
Aside from these commonsensical but […]
This is pretty interesting – according to a study by the Internet Innovation Alliance, only 42% of African-American and Hispanic consumers use the Internet regularly.
What might change that? The article reads:
“It is very telling that of those respondents who do not have Internet access, 43 percent cited either not knowing how to use the Internet or not seeing the need for the Internet as the reason why they are not online,” said Internet Innovation Alliance co-chairman David Sutphen, in a statement.
“But interestingly, 44 percent of these same respondents said […]
I read about this First Amendment Center report on traditional media still being the first news source for a majority of Americans in PRWeek today (I’m sending you directly to FAC’s site since you might not be able to access the PRW article).