Do You Get It?
Narciso Tovar, principal of Big Noise Communications, details why it's important to ensure your audience "gets" what you're trying to communicate.
Who The Heck Are These “Media Mavens”?
I came across this MediaPost article today on what to do when social media "attacks." Apparently the "media mavens" surveyed in the report mentioned came up with the following as "counter-strategies" when advertisers come across negative comments in social media: As one might expect, there is no magic bullet for countering negative comments: the two