Many creative-minded people face a huge hurdle when it comes to the mathermatical aspect of measurement. Guest Contributor Angie Picardo offers a solution.
Instagram is becoming increasingly popular among businesses. Rachael Seda explores four free tools that can help track your brand's Instagram success.
Just ask yourself, "What would Mickey measure?" That's what I'll be discussing in my PR measurement session at PRSA's 2011 conference.
Jen Zingsheim provides a recap of Jonny Bentwood's discussion of TweetLevel, on a recent #measurepr Twitter chat.