New Study Finds You Suck
Estimated Reading Time: 4 minutesShanan Sorochynski ponders on how metrics can save you when your social media projects come under fire.
15
Aug 2011
16
May 2011
BlogWorld, Here I Come (And I Need Your Help)
Estimated Reading Time: 3 minutesI'm looking forward to my first-ever BlogWorld, where I'll be on a social media measurement panel. Please help out by taking this one-question poll.
02
May 2011
What’s the ROI of Training Rides?
Estimated Reading Time: 8 minutesWhenever possible, we should rigorously measure the ROI of social media. However, qualitative understanding should not be discounted.
27
Apr 2011
Influence is Not a Number
Estimated Reading Time: 8 minutesKlout claims to be the standard for online influence while merely measuring Twitter and Facebook activity. True influence is not a number.