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September 13, 2012
13 Sep 2012

#measurePR Aug. 21, ’12: How Much #kred Does #klout Have?

Estimated Reading Time: 3 minutes

Who'll win the influence wars: Klout or Kred?Jen Zingsheim, who periodically guest-moderates #measurePR, was on hand on August 21 to do just this. Here’s her recap of the chat.

The August 21 #MeasurePR chat was a fun and lively discussion about a few topics of interest to measurement geeks””including the notorious topic we love to pick apart: Klout.

Image: The Eyes of New York via Flickr, CC 2.0

Here are some highlights:

Klout has recently made changes to its algorithm, many of which appear to be in response to (heavy) criticism of the “influence” tool. For example, the “vacation effect,” wherein scores drop due to a temporary hiatus from activity, has been addressed.

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Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

7 Comments/in Measurement & Metrics, MeasurePR, Public Relations, Social Media /by /#permalink
July 19, 2012
19 Jul 2012

Why Klout Doesn’t Measure True Influence

Estimated Reading Time: 3 minutes

I’ll admit that it’s fun to bash Klout. They are on the front lines of the Wild West of determining influence, and who is doing that influencing, online.

Posts have been written ad nauseam (including on this blog, though they’re not the nauseating kind) on the plusses and minuses of Klout’s service, but I think I’ve finally nailed down what bothers me about the service (which I’m still a member of and will continue to use).

I have the belief that, despite what Klout says, it ties a large part of how “influential” you are directly to how much you tweet.

What’s your proof, LaCasse?

Glad you asked.

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Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

36 Comments/in Measurement & Metrics, Social Media /by /#permalink

Waxing UnLyrical in Your Inbox

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Heidi Sullivan

Heidi SullivanHeidi Sullivan is a global marketing and product management executive who specializes in transformational implementation of marketing programs, go-to-market strategies, product portfolio management and change management for rapid-growth SaaS businesses with in-depth experience in Marketing Technology.

Heidi has a track record of success in P&L management, corporate strategy, product marketing and top line growth, and spent 14 years in leadership roles at Cision, during which time she oversaw the company’s integration and multiple product marketing strategies through its seven acquisitions.

Heidi was named one of PRWeek’s “40 Under 40 Rising Stars,” “Influencer of the Year” by The Hub in association with LinkedIn, and one of the most influential people in PR by PRWeek’s “Global Power Book.” She was also co-host of the popular “Influence Pros” podcast on Convince & Convert, which was named one of the top 20 marketing podcasts of 2016 by Hey.com.

Jennifer Zingsheim Phillips

JenJennifer Zingsheim Phillips has worked in communications and public affairs for nearly 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work. She also brings nearly eight years of experience in digital and social communications and media analysis to her role at 4L Strategies.

Jen began her career doing campaign work in Missouri during the 1992 election cycle. After two years of political party work, she joined the office of a Missouri state senator and served as his legislative aide for two years. In 1996, she joined the Missouri Chamber of Commerce as Research Director, where she lobbied the Missouri House and Senate on issues such as workforce development, welfare reform, and education policy. She was also responsible for the weekly newsletter highlighting key issues relevant to Missouri Chamber members.

In her spare time, Jen is a voracious reader, and enjoys cooking and baking. She also likes to write fiction, and has had two pieces of short fiction and one piece of flash fiction published in various publications. She has also self-published a children’s book.