klout - Shonali Burke Consulting

#measurePR Aug. 21, ’12: How Much #kred Does #klout Have?

13 Sep 2012

#measurePR Aug. 21, ’12: How Much #kred Does #klout Have?

Estimated Reading Time: 3 minutes

The August 21, 2012 edition of the #measurePR Twitter chat focused on recent changes to efforts to measure social media influence by Klout and Kred. Continue reading →

By Shonali Burke|Sep 13, 2012|Categories: Measurement & Metrics, MeasurePR, Public Relations, Social Media|Tags: influence, jen zingsheim, klout, kred, PR measurement|7 Comments

Why Klout Doesn’t Measure True Influence

19 Jul 2012

Why Klout Doesn’t Measure True Influence

Estimated Reading Time: 3 minutes

Klout doesn't measure true influence, according to Matt LaCasse. He talks about why you shouldn't pay serious attention to it at the moment. Continue reading →

By Matt LaCasse|Jul 19, 2012|Categories: Measurement & Metrics, Social Media|Tags: influence, influencers, klout, Social Media, Twitter|36 Comments

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