Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers
Many marketers are blinded sided by the shiny disco ball of macro influencers. Debbie Friez explains why they should instead consider micro influencers.
The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing
Influencer marketing does not equal an endorsement. Dawn Buzynski shares how to use influencer marketing as part of a successful strategy.
The Three Word Shortcut to Great Influencer Relations
What's the three word shortcut to great influencer relations?
#measurePR Recap (April 2016): Influencer Marketing
The April 14th edition of #measurePR featured Gini Dietrich, Pierre-Loic Assayag, Jason Falls, and Amir Zonozi chatting about influencer marketing.
The 4 Secrets of Influencer Engagement
What does it take to execute successful influencer marketing campaigns? Learn from Jordan Feise of Traackr, a leader in the field.