Many marketers are blinded sided by the shiny disco ball of macro influencers. Debbie Friez explains why they should instead consider micro influencers.
Influencer marketing does not equal an endorsement. Dawn Buzynski shares how to use influencer marketing as part of a successful strategy.
What's the three word shortcut to great influencer relations?
Building influencer relationships can be critical to the success of your campaigns. Get started with some great ideas from this week's roundup.