Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers
Many marketers are blinded sided by the shiny disco ball of macro influencers. Debbie Friez explains why they should instead consider micro influencers.
The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing
Influencer marketing does not equal an endorsement. Dawn Buzynski shares how to use influencer marketing as part of a successful strategy.
The Three Word Shortcut to Great Influencer Relations
What's the three word shortcut to great influencer relations?
Monday Roundup: Building Influencer Relationships
Building influencer relationships can be critical to the success of your campaigns. Get started with some great ideas from this week's roundup.
Influence your PR campaign with Influencer Marketing
Capturing customers' attention can be challenging. Taral Patel takes a look at how influencer marketing can help you achieve your marketing goals.