#measurePRThe April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? – influencer marketing best practices, relationship-building, and measuring your efforts.

They included:

  • Gini Dietrich, CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community;
  • Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!);
  • Jason Falls, SVP of Elasticity, a disruptive integrated marketing agency; and
  • Amir Zonozi, Chief Strategy Officer of Zoomph, a real time streaming analytics platform.

Here’s some of what we talked about.

On why influencer marketing is such a big deal today, even though we’ve always used influencers in PR:

Gerry Corbett – I so appreciate his huge support of the chat – chimed in:

On common mistakes seen in influencer marketing:

And that even got Robert Scoble to chime in!

Amir added:

Community member Lucy Rendler Kaplan had this to say:

On the extent that brands should be ready to compensate influencers:

Paula Kiger added:

I’m definitely not exaggerating when I say this chat was E-P-I-C. If you want to relive the magic, had to leave early, or missed it, check out the #measurePR transcript for April 14.

May #measurePR Announcement

In May, the #measurePR chat will focus on measuring media relations – a part of PR some love, some hate, and most of us love to hate!

Our guests are dynamite:

  • Michael Smart, who isn’t just one of the best M.R. trainers around, he’s a super-nice guy;
  • AirPR’s Rebekah Iliff, who’s one of the most passionate people I know when it comes to helping businesses measure PR’s impact and make data-driven decisions; and
  • Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs… and once placed an interview with a sheep. (Or was it a sow? I forget.)

This chat will ALSO be EPIC so DO NOT MISS IT!

Next month we’re headed back to our original time slot, so mark your calendars for Tuesday, May 10th from 12-1 pm ET, and don’t forget to RSVP to our event on Facebook. I hope to “see” you all there!

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke

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