Where does the PESO model belong? Gini Dietrich shares her expert opinion.
The April 14th edition of #measurePR featured Gini Dietrich, Pierre-Loic Assayag, Jason Falls, and Amir Zonozi chatting about influencer marketing.
"Marketing in the Round" by Gini Dietrich and Geoff Livingston is a guide to today's marketers on integration for better business results.
If you're going to pitch a blogger or the media, reaching out and then withdrawing the pitch/offer is one of the worst things you can do.