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July 14, 2011
14 Jul 2011

How Netflix Could Solve its Price Increase Debacle

Estimated Reading Time: 2 minutes

Guest post by Joe Hackman What the heck Netflix?

If you’re a Netflix subscriber, you’ve probably already received a notice indicating the pricing and plan changes.

If you haven’t, it can be summarized as a discount for streaming-only customers, and a huge price hike (up to 60%) for people who like to get DVDs from them in addition to the streaming.

Our family happens to enjoy both, and evidently we’re not alone.

Since the emails started rolling out, Netflix has been taking a beating of “Dear Netflix – ” tweets, comments (38,007 as of this writing) on its Fan page, and overall really bad sentiment across the blogosphere and social media.

Netflix Fan Page Announcement

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Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

36 Comments/in Business Building, Marketing, Public Relations /by /#permalink
June 14, 2011
14 Jun 2011

How Not to Pitch Anyone

Estimated Reading Time: 7 minutes

Give… no, Take

You know that feeling when someone tells you they’ll give you something, you’re expecting it, and then they tell you they’ve changed their mind because you’re not worth it?

I think it’s called “being punched in the stomach,” or something like it.

This is the exact email exchange between a PR “pro” who pitched me on a food-related product that took place beginning last week and culminating yesterday. I’ve removed identifying information (just using the pitcher’s initials) as well as information on the product itself.

And before I go into the exchange, I should tell you that this was the third or fourth time I’d been pitched on this particular company; I responded to one of the earlier pitches and never got a response.

Here it is.

From the pitcher:

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Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

171 Comments/in Media Relations, Public Relations, Social Media, Strategy /by /#permalink

Waxing UnLyrical in Your Inbox

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Heidi Sullivan

Heidi SullivanHeidi Sullivan is a global marketing and product management executive who specializes in transformational implementation of marketing programs, go-to-market strategies, product portfolio management and change management for rapid-growth SaaS businesses with in-depth experience in Marketing Technology.

Heidi has a track record of success in P&L management, corporate strategy, product marketing and top line growth, and spent 14 years in leadership roles at Cision, during which time she oversaw the company’s integration and multiple product marketing strategies through its seven acquisitions.

Heidi was named one of PRWeek’s “40 Under 40 Rising Stars,” “Influencer of the Year” by The Hub in association with LinkedIn, and one of the most influential people in PR by PRWeek’s “Global Power Book.” She was also co-host of the popular “Influence Pros” podcast on Convince & Convert, which was named one of the top 20 marketing podcasts of 2016 by Hey.com.

Jennifer Zingsheim Phillips

JenJennifer Zingsheim Phillips has worked in communications and public affairs for nearly 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work. She also brings nearly eight years of experience in digital and social communications and media analysis to her role at 4L Strategies.

Jen began her career doing campaign work in Missouri during the 1992 election cycle. After two years of political party work, she joined the office of a Missouri state senator and served as his legislative aide for two years. In 1996, she joined the Missouri Chamber of Commerce as Research Director, where she lobbied the Missouri House and Senate on issues such as workforce development, welfare reform, and education policy. She was also responsible for the weekly newsletter highlighting key issues relevant to Missouri Chamber members.

In her spare time, Jen is a voracious reader, and enjoys cooking and baking. She also likes to write fiction, and has had two pieces of short fiction and one piece of flash fiction published in various publications. She has also self-published a children’s book.