If you aren't focusing on media relations for PR, you're in trouble. Kate Finley explains why she's a big proponent of media relations and why you should be too.
Erin Feldman finds building a press distribution list has more to do with who she is than with following a set of public relations rules.
The perfect PR pitch might not exist, but you can get pretty darn close. Here are the seven elements of the perfect pitch.
The worst public relations pitches may have these factors in common. Here are 15 reasons your PR pitches suck.