The Anatomy of the Perfect Pitch
The perfect PR pitch might not exist, but you can get pretty darn close. Here are the seven elements of the perfect pitch.
07
Mar 2012
14
Jun 2011
How Not to Pitch Anyone
If you're going to pitch a blogger or the media, reaching out and then withdrawing the pitch/offer is one of the worst things you can do.
02
Mar 2011
When Did Professionalism Go Out The Window?
Gini Dietrich examines whether an exchange between a public relations pro and a TechCrunch writer was appropriate, professional and worthy of being reported.