media relations - Shonali Burke

How Not to Pitch Anyone

If you're going to pitch a blogger or the media, reaching out and then withdrawing the pitch/offer is one of the worst things you can do.

By Shonali Burke|June 14th, 2011|Media Relations, Public Relations, Social Media, Strategy|171 Comments

Is Voicemail Dead?

When there are plenty of ways to contact people, has the use of voice mail become redundant? And how does it affect the practice of public relations?

By Guest Contributor|March 30th, 2011|Public Relations, Social Media|9 Comments

When Did Professionalism Go Out The Window?

Gini Dietrich examines whether an exchange between a public relations pro and a TechCrunch writer was appropriate, professional and worthy of being reported.

By Guest Contributor|March 2nd, 2011|Public Relations|45 Comments

In Public Relations, The Customer Is Your Media

Social media makes it imperative for public relations professionals to factor reaching customers into their strategies; because in today's PR world, the customer IS your media.

By Shonali Burke|February 16th, 2011|Case Studies, Public Relations, Social Media|16 Comments

15 Reasons Your PR Pitches Suck

The worst public relations pitches may have these factors in common. Here are 15 reasons your PR pitches suck.

By Shonali Burke|January 27th, 2011|Media Relations, Public Relations|51 Comments