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  • too much of a good thing?
December 6, 2013
06 Dec 2013

While I Was Out: Reflections On a Social Media Hiatus

Estimated Reading Time: 10 minutes

too much of a good thing?Happy Friday, all!

When WUL resurfaced on Monday, I told you I’d do my best to answer any questions you about about While I Was Out. You haven’t really asked me any so far – though I do appreciate the warm welcome back, and the team does too, thank you!

So I figured I’d just share some of what I experienced the last several months… consider them reflections on a social media hiatus from a business point of view. And those of you who are small business owners yourselves might relate.

Once I “went dark,” I basically became a “normal person” (just like I did last year when I went in-house for a brief stint, except this time, it was due to a personal situation). I focused, with a laser-like intensity, on dealing with the S**t I was going through, and work. Some days were rough. Very, very rough. Work was a blessing in disguise, because I just had to get it done, which helped me take my mind off the other stuff.

All of which is not to be a drama queen, but to be candid about where I was.

The fact that I can at least sense coming out into the clear, even if I’m not as close to it as I’d like to be, is why I brought WUL back. Now, I don’t know if the proverbial light at the end of the tunnel is a steady beam yet, or still a bit of a flickering candle, but I do know that I can at least feel its warmth, if not see it completely clearly.

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Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

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  • A packed room at the breakouts at Social Slam 2013
June 3, 2013
03 Jun 2013

Monday Roundup: Building Your Business Community

Estimated Reading Time: 2 minutes

A packed room at the breakouts at Social Slam 2013Happy Monday! I hope everyone had a wonderful weekend.

Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. Enjoy!

1. How To Be A Better Facebook Community Manager

Why: Shelly Kramer details what goes into successful daily Facebook management.

2. So You Think You Want to be a Community Manager?

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Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

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Waxing UnLyrical in Your Inbox

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Heidi Sullivan

Heidi SullivanHeidi Sullivan is a global marketing and product management executive who specializes in transformational implementation of marketing programs, go-to-market strategies, product portfolio management and change management for rapid-growth SaaS businesses with in-depth experience in Marketing Technology.

Heidi has a track record of success in P&L management, corporate strategy, product marketing and top line growth, and spent 14 years in leadership roles at Cision, during which time she oversaw the company’s integration and multiple product marketing strategies through its seven acquisitions.

Heidi was named one of PRWeek’s “40 Under 40 Rising Stars,” “Influencer of the Year” by The Hub in association with LinkedIn, and one of the most influential people in PR by PRWeek’s “Global Power Book.” She was also co-host of the popular “Influence Pros” podcast on Convince & Convert, which was named one of the top 20 marketing podcasts of 2016 by Hey.com.

Jennifer Zingsheim Phillips

JenJennifer Zingsheim Phillips has worked in communications and public affairs for nearly 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work. She also brings nearly eight years of experience in digital and social communications and media analysis to her role at 4L Strategies.

Jen began her career doing campaign work in Missouri during the 1992 election cycle. After two years of political party work, she joined the office of a Missouri state senator and served as his legislative aide for two years. In 1996, she joined the Missouri Chamber of Commerce as Research Director, where she lobbied the Missouri House and Senate on issues such as workforce development, welfare reform, and education policy. She was also responsible for the weekly newsletter highlighting key issues relevant to Missouri Chamber members.

In her spare time, Jen is a voracious reader, and enjoys cooking and baking. She also likes to write fiction, and has had two pieces of short fiction and one piece of flash fiction published in various publications. She has also self-published a children’s book.