The Problem With Social Media
The problem with "social media" is that we've come to think of them as "the media," when they are anything but.
08
Jan 2018
26
Feb 2013
What Compels People to Share Your Content?
Beyond banal, cliched posts about content virality, what are people's motivations to share content, and what content are they most likely to share?
20
May 2012
Social Media Stock Talk: Five Reasons to Buy Facebook
Facebook has made its IPO, but the social media world and general blogosphere are scared stiff. Here are five reasons they shouldn't be.
26
Apr 2012
Four Points to Remember When Adopting a New Social Network
Pinterest might be all the rage, but is it right for your business? Here are four points to consider before adopting a new social network.
13
Oct 2011
It’s Just Social Media. Don’t Freak Out.
Want people to take social media seriously? Try speaking their language, advises Shanan Sorochynski.