Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Dan Beltramo explains.
Where does the PESO model belong? Gini Dietrich shares her expert opinion.
Tapping into the communal narrative of your employees can replace a traditional press release. Rebekah Iliff of AirPR explains.
AirPR's Leta Soza explains why data and storytelling are the PR industry's equivalent of PB&J.