I just finished watching a video from LeWeb ’10 in Paris starring Gary Vaynerchuk in which he discusses the ROI of social media.
I’d like you to watch the video and then we’ll discuss (warning; there’s some NSFW language in the video):
Whatever your feelings about Vaynerchuk, he raises two very good points.
- The word media did indeed (mess) everything up as far as understanding social media is concerned
- ROI in this sphere is incredibly hard to put a number on for some businesses.