Matt LaCasse explains why communication professionals have a responsibility to re-train clients and customers on how they regard social media ROI.
Whenever possible, we should rigorously measure the ROI of social media. However, qualitative understanding should not be discounted.
Olivier Blanchard aka The BrandBuilder is not shy about expressing his views on marketing and measurement. He'll grace #measurePR on Nov. 9, 2010.
But last week’s #measurepr chat with Don Bartholomew was
Many new people joined (yay!), and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as