MeasurePR, the Don Bartholomew Edition Round II

Estimated Reading Time: 1 minute

I probably sound like a breathless teenager

But last week’s #measurepr chat with Don Bartholomew was


We continued our conversation on social media and ROI.

Many new people joined (yay!), and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as

On not letting the tool wag the measurement dog: