I probably sound like a breathless teenager

But last week’s #measurepr chat with Don Bartholomew was


We continued our conversation on social media and ROI.

Many new people joined (yay!), and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as

On not letting the tool wag the measurement dog:


O. M. G. Don.

Were you inside my head when I wrote the problem with PR?!

@margaretbrady gave me a laugh when she said

Of course, the client meant the Barcelona Principles.

These nuggets and much more can be yours for the asking when you download the transcript of #measurepr, the Don Bartholomew edition (round 2).

And I hope you’ll join us for our next chat.

Tuesday, September 28, 12-1 pm ET.

Just follow along and/or participate on Twitter (or Tweetgrid or Tweetchat) using the #measurepr hashtag.

Image: Paul Roth via Flickr, CC 2.0

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke