If you’ve been following Waxing UnLyrical regularly, you’ll have noticed a slow but steady influx of guest bloggers.

These include Narciso Tovar, Bryce Keane and…

you’ll have to read on to see who else is coming on board (as well as the tips).

“Why guest bloggers?”

you might ask. And you’d be well within your rights to do so.

After all, isn’t Waxing UnLyrical supposed to be “personal, possibly poetic, musings on public relations, media, communications, and everything in between”?

Yes, it is.

However, I didn’t say these were just my personal, possibly poetic, etc. musings.

“Seriously, Shonali, why guest bloggers? And WTF are the tips?!”

Wait, dear reader.

It was how I started blogging, and I will always give Kami Huyse (now a dear friend) a thousand blessings for asking me to do so.

Before that, I figured I was a decent enough writer (EGO ALERT!), but the whole blogging thing didn’t take hold with me for a long time.

My training as a PR pro was to put my clients first and stay in the background (something I still try to do as far as clients go).

Also, I asked myself, WTF would care what I thought about things?

Apparently, you do.

In the short time that I’ve been at this, I have learned that there is one common factor to successful blogs (there are others, but I’m focusing on one for now):

Frequency

Yes, you should blog when you can.

Yes, you should blog as often (or as little) as you like.

No, you shouldn’t care what other bloggers say/think.

It’s what you think that’s important.

But I have come to realize that until you are able to meld the “when you can,” “as often as you like” and “what other bloggers say/think” in one, your blog will be the proverbial tree that fell in the woods… if you’re worried about such things, that is.

Because if you don’t blog often enough, no one will know, and then, why should they care?

I completely agree that “often enough” is a relative term.

So it completely depends on what that means to you.

You, as readers of this blog, define what “often enough” means.

I learn what you think through your comments, emails, and Google Analytics.

And what I’ve found is that when there’s decent content here, day in and day out, you stay with me.

Not only that, when it takes your fancy, you share this content, talk to me on Twitter and Facebook, and help share what I’m thinking with people I don’t even know.

That helps grow my circle, put me in touch with folks I might otherwise not have come across and, yes, grow my business.

To date all – yes, all – my clients have come to me because of something that I’ve said on the Interwebs, most often my blog or Twitter, though sometimes disseminated via LinkedIn or other networks.

So is there a business angle to this?

Yes, and anyone who tells you otherwise about their blogs is lying.

A while back, it struck me

that bringing on guest bloggers was one way to help with frequency.

So in a way, it’s a selfish motivation, but it’s also to try and give people I think are smart and different an additional forum, because that’s what Kami did for me and I will never forget it.

That’s why I participate in initiatives like JOTW and HAPPO.

You never know when it might help them, and Bryce’s recent post is testament to that.

To that end, I am very excited that Herwin Icasiano is joining the Waxing UnLyrical guest-blogging team effective immediately.

The Herwin story is a funny one.

I came across him just last week on Twitter.

I don’t even remember what it was that intrigued me about him, but he said something that struck me as very smart, so I followed him.

Next thing you know, we’re having extensive chats via DM and then email (this dude can write until the cows come home, and he’ll teach them to moo, to boot), and then he’s agreed to guest blog.

Right.

Here.

W00T!

Herwin will bring (I believe) a great perspective on communication to this blog, not just as a recent graduate and Millenial, but as someone as fascinated with cross-cultural communication as I am.

So watch for his posts. I’m pretty sure you will enjoy them.

And now, the tips!

If you want to get started guest-blogging, here are five things to do right now:

1. Comment

Subscribe to interesting blogs in your RSS Reader (I use Google Reader), and comment on them regularly.

This is something I’m not very good at doing, but I’m trying to get better.

As you keep commenting (and try to keep the comments to original thoughts and perspectives, as opposed to the OMG I LOVE WHAT YOU WROTE/WON’T YOU BUY MY MALE APPENDAGE ENLARGEMENT PRODUCT kind), bloggers will start to take notice of you.

Next thing you know, they may ask you to guest blog.

2. Share your thoughts

via Google Reader or anywhere else that you can.

Herwin is a great example of this. Right now, he doesn’t blog anywhere (well, other than WUL, but that’s a day away).

Still, I got a sense of his thought process by looking up his Google profile and reading his notes on items he shared via Google Reader.

I sez to me, “This is one smart dude. I should get him to guest blog before anyone else does.”

3. Write for trade publications

such as PRWeek, Ragan, IABC’s CW Bulletin, et al (you might have to log in to view the articles).

(Note: the outlets are mentioned specific to PR professionals; if you’re in another field, ask the editors of the influential publications in your field if they’d accept a guest article from you.

You won’t get paid. You might not even get accepted the first time around.

But if you keep trying, you will (get accepted, not necessarily paid), and that’s a great way to build your portfolio.

4. Write for a community blog

such as Women Grow Business (disclosure: client). Robin Ferrier (someone I know IRL) had a great post on this a while back.

The advantage with this is that you’re not committed to a daily (or weekly) schedule but, if you commit to somewhat of a regular schedule (once or twice a month), you will slowly build up an online portfolio (as in #3 above), not to mention contacts with Very Smart People who could help boost your career and business prospects.

5. Get smart about Twitter

Above all, hands down, bar none, I’ve found Twitter the most exceptional social network by which I meet new people and get engaged in conversations I might not otherwise.

What you should do: research relevant hashtags and start participating in the Twitter chats that most appeal to you.

You will also find interesting people to follow and start talking to.

By starting to build your relationships with them online, you will find guest blogging opportunities you might otherwise have been unaware of.

Those are my tips, based on what I’ve learned so far. What would you add?

Image: The Little Lady‘s Flickrstream, CC 2.0

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke