The Music Of Communications
Public relations pros can learn a lesson from classical music aficionados in how to make beautiful music to reach the right audiences.
Public relations pros can learn a lesson from classical music aficionados in how to make beautiful music to reach the right audiences.
Guest Post by Narciso Tovar
This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.
Before I set foot in the place, I knew that the crowd I was going to speak with would be
a bit more conservative
a bit more skittish about getting involved with social networking
a bit more unaware (than the “average bear”) on how this tool can potentially help them
a bit older than the average audience I’m used […]

These include Narciso Tovar, Bryce Keane and…
you’ll have to read on to see who else is coming on board (as well as the tips).
“Why guest bloggers?”
you might ask. And you’d be well within your rights to do so.
After all, isn’t Waxing UnLyrical supposed to be “personal, possibly poetic, musings on public relations, media, communications, and everything in between”?
Yes, it is.
However, I didn’t say these were just my […]

Why?
As is wont to happen in this age of digital media, Narciso and I have never actually met (IRL).
We got to know each other on Twitter, and I’ve enjoyed reading […]