Perception, Reality, and Public Relations
Successful public relations practice demands the acknowledgement of perceptions and clarification of reality.
10
Oct 2012
22
Jul 2011
Why Suing Old Navy Is Bad News For Kim Kardashian
Kim Kardashian's lawsuit against Old Navy might not be the best public relations move for the starlet, in Matt LaCasse's opinion.
16
Jul 2011
There’s No Such Thing as Too Small
The only place anyone or any organization is too "small" is in their perception of themselves. There's no such thing as too small.
27
Jun 2011
How Is Your Business Dressed?
How we're dressed always plays a part in the first impression people have of us. Are we paying the same attention to dressing our businesses?
27
Apr 2011
Influence is Not a Number
Klout claims to be the standard for online influence while merely measuring Twitter and Facebook activity. True influence is not a number.