With all the buzz around integrated communications, let's not forget what they're ultimately about: supporting and achieving business objectives.
As the Indian PR landscape continues to evolve, clients are quickly adapting to the integration of digital efforts. PR executives need to follow suit.
Image: FÃ©ron Benjamin via Flickr, Creative Commons
As I continued thinking about it and how organizations approach social media in general, a couple of things became clear to me.
First, when companies – especially large ones – take the plunge into social media – they deserve our support, especially those of us who work in the field.
Who knows what […]
With IABC/Washington’s first chapter meeting of 2010 coming up next week, I thought it would be interesting to see what our moderator, Daria Steigman, had to say of the communication changes over the past decade (h/t Geoff Livingston for giving me the idea from the final BlogPotomac). That’s what our meeting’s focusing on, or “looking back, looking ahead,” as its title goes.
I know Daria will have a lot more to say come next Thursday, but in the meantime, here’s a peek into her grey matter to […]