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29 Sep 2010

How Pepco Can Power Up Its Communications

Estimated Reading Time: 12 minutes


I brought you up to speed on my conversations with Pepco and, more specifically, with Andre Francis, who manages the organization’s social media efforts.

Image: Féron Benjamin via Flickr, Creative Commons

As I continued thinking about it and how organizations approach social media in general, a couple of things became clear to me.

First, when companies – especially large ones – take the plunge into social media – they deserve our support, especially those of us who work in the field.

Who knows what […]

01 Feb 2010

Five Ways to Land a Job in Social Media

Estimated Reading Time: 6 minutes

This is a guest post from Chuck Hemann, someone I’ve enjoyed connecting with in the online world, and whom I very much hope to meet offline soon. Read on for great tips on landing a job using, and in, social media.

Social media jobs are popping up around every corner, and so are the people looking for those jobs. Unfortunately, the economic downturn took a heavy toll on the PR profession. Jobs aren’t as available for the experienced, or entry-level, professional. Because of the dearth of opportunities, many pros have taken to the […]

12 Jan 2010

Year Two, Here We Come

Estimated Reading Time: 3 minutes

As I mentioned yesterday, this blog turned a year old on January 10. Another milestone for me in a year of milestones (another one’s coming up on January 15, in case you missed my post from yesterday).

It’s been quite a ride, which is why I decided to use this wonderful photograph from West Zest’s Flickrstream (CC-licensed, of course) as a visual accompaniment to this post.

Because I felt quite childlike when I started my journey through the blogosphere; wonder that you cared what I thought, glee when it made you […]

29 Dec 2009

You Can Call Yourself a Social Media Guru If…

Estimated Reading Time: 2 minutes

the guruI couldn’t help but giggle when I read B. L. Ochman’s recent post on self-proclaimed social media experts, gurus, ninjas, etc. on Twitter “multiplying like rabbits.” Based on her search of Twitter bios, they went from 4.4k to almost 16k in seven months.

Wow. Rabbits indeed!

And then I saw this cartoon from HubSpot today.


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