lisa hoffmann - Shonali Burke Consulting

29 Sep 2010

How Pepco Can Power Up Its Communications

Estimated Reading Time: 12 minutes

Yesterday

I brought you up to speed on my conversations with Pepco and, more specifically, with Andre Francis, who manages the organization’s social media efforts.

Image: FÃ©ron Benjamin via Flickr, Creative Commons

As I continued thinking about it and how organizations approach social media in general, a couple of things became clear to me.

First, when companies – especially large ones – take the plunge into social media – they deserve our support, especially those of us who work in the field.

Who knows what […]

By Shonali Burke|Sep 29, 2010|Categories: Business Building, Public Relations, Social Media|Tags: andre francis, duke energy, integrated communication, lisa hoffmann, pepco|19 Comments

01 Feb 2010

Five Ways to Land a Job in Social Media

Estimated Reading Time: 6 minutes

This is a guest post from Chuck Hemann, someone I’ve enjoyed connecting with in the online world, and whom I very much hope to meet offline soon. Read on for great tips on landing a job using, and in, social media.

Social media jobs are popping up around every corner, and so are the people looking for those jobs. Unfortunately, the economic downturn took a heavy toll on the PR profession. Jobs aren’t as available for the experienced, or entry-level, professional. Because of the dearth of opportunities, many pros have taken to the […]

By Shonali Burke|Feb 1, 2010|Categories: Career Development, Social Media|Tags: chuck hemann, jason falls, job hunting, lisa hoffmann, Social Media, teresa basich|12 Comments

12 Jan 2010

Year Two, Here We Come

Estimated Reading Time: 3 minutes

As I mentioned yesterday, this blog turned a year old on January 10. Another milestone for me in a year of milestones (another one’s coming up on January 15, in case you missed my post from yesterday).

It’s been quite a ride, which is why I decided to use this wonderful photograph from West Zest’s Flickrstream (CC-licensed, of course) as a visual accompaniment to this post.

Because I felt quite childlike when I started my journey through the blogosphere; wonder that you cared what I thought, glee when it made you […]