lisa hoffmann

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29 Sep 2010

How Pepco Can Power Up Its Communications

Estimated Reading Time: 12 minutes

Yesterday

I brought you up to speed on my conversations with Pepco and, more specifically, with Andre Francis, who manages the organization’s social media efforts.

Image: Féron Benjamin via Flickr, Creative Commons

As I continued thinking about it and how organizations approach social media in general, a couple of things became clear to me.

First, when companies – especially large ones – take the plunge into social media – they deserve our support, especially those of us who work in the field.

Who knows what […]

01 Feb 2010

Five Ways to Land a Job in Social Media

Estimated Reading Time: 6 minutes

This is a guest post from Chuck Hemann, someone I’ve enjoyed connecting with in the online world, and whom I very much hope to meet offline soon. Read on for great tips on landing a job using, and in, social media.

Social media jobs are popping up around every corner, and so are the people looking for those jobs. Unfortunately, the economic downturn took a heavy toll on the PR profession. Jobs aren’t as available for the experienced, or entry-level, professional. Because of the dearth of opportunities, many pros have taken to the […]