chuck hemann

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21 Apr 2010

Measuring PR: Data Is Just Data Without Actionable Intelligence

Estimated Reading Time: 2 minutes

We had a great discussion at #measurePR last week, when Chuck Hemann (the “oldest 30-year-old” Sean Williams knows) was our featured guest. It’s tough to recap all the nuggets shared, not just by Chuck, but very briefly, we focused on measuring social media.

These were the three questions we (primarily) discussed:

1. How do we use monitoring and analytics tools to inform benchmarks for social media campaigns?

2. Is there a “right” suite of tools to utilize?