Socially responsible communications provide an antidote to aggressive influencer marketing sales. Topos Partnership's ArtsWave case study illustrates how.
A "Saved by the Bell" episode teaches marketing practitioners a lesson on influencers and ambassadors. Justin Goldsborough elaborates.
A devastating tornado ripped through St. Louis last night. You can use social media to help the victims.
Surveys are an essential part of the public relations pro's toolbox. Andi Narvaez outlines low-to-no-cost ways to administer them for smart PR programs.